Hilton Head Georgia?

Anyone else noticed the "name creep" that is occuring with Hilton Head Island? It is such a desired brand that more and more businesses, communities, and amenities are using the name even though they aren't on the island. Savannah/Hilton Head Airport is in Georgia! It used to be Savannah and then they added the Hilton Head name recently. There is Sun City Hilton Head which is 15 miles away from the island. More and more people are adopting the name and trying to ride the coattails. What's next, renaming I-95 Hilton Head Highway?